User's Profile Persona

Kids

Based on the survey, kids of this age have limited vocabulary understanding and doesn’t know how to use the internet. They love fashion but no knowledge on fashion. They likes cartoon and superheroes in television.

Name	Nur Aina
Age	8
Location	Sentul, KL
Hobby	Watch TV/ play games
Internet usage	Yes
Like/dislike fashion	Like
Knowledge on fashion	No/ little

Teenagers

Target audience of this age range are heavy users of internet thus they have high expectation on how a website should look. Most of the teenagers find that fashion need to be update to look trendy. They prefer to surf on the internet to know the latest fashion.

Name	Amir
Age	22
Location	Johor Bahru
Hobby	Watch movies, Internet
Occupation	Student majoring in design
Internet usage	Everyday. Serves on social, fashion and design websites.
Like/dislike fashion	Like
Knowledge on fashion	Well educated

Adults

This group comes from the generation whereby they have limited source of entertainment (no computer and internet back then) thus most of their time is spent outdoor. As such, they enjoy shopping. Only a little number of them uses internet daily.

Name	Mr Nordin
Age	51
Location	Alor Star
Status	Married and have kids
Occupation	Architect
Internet usage	When needed
Like/dislike fashion	Like
Knowledge on fashion	Well educated

Survey Questions

SURVEY ON FASHION (adults)

1.What is your age range?
o 16-20
o 21-25
o 26-50

2. What is your martial status?
o Single
o Married
o Divorced

3. What is your profession or/and major in school?


4. City and state you live in? Are you in the city or suburbs?


5. What is your fashion style? You can pick only max. 3
o Goth o Feminine
o Emo o Rocker
o Hippie o Skater
o Sporty o Trendy
o Casual o Classic
o Vintage

6. Do trends have any impact on how you dress?
o Yes
o No
o I try to avoid trends

7. How much do you usually spend on clothes along?
o less then 100
o 100-200
o 300-400
o 500-1000
o 1050-more

8. What are your Top 2 favorite stores in the mall? If its a store outside the mall describe the type of clothes they sale (ex. Vintage feel shop, very punk rock)

9. What type of clothes do you prefer?
o Designer (ex. Chanel, Versace, Armani)
o Urban wear (ex. Baby Phat, Rocawear, Applebottoms)
o Vintage
o Thrift store/flea markets

10. Who is your fashion Icon?


11. Which is your favorite Fashion Magazine?
o Glamour o Elle
o InStyle o Vanity Fair
o Vogue o Bazaar
o Cosmo

12. Are you afraid to be different? (meaning do you like to dress against the trends, stand out with your own unique style)


13. Whats more important to you? Can pick up to 2
o Price o Style
o Quality o Name

14. Have you heard of the Designers Anna Sui and Betsey Johnson? If yes what do you think of there style of designer? Would you buy their clothes?



15. How often do you shop for clothes?
a. once a week
b. every 2 weeks
c. monthly
d. every 2 months
e. every 3/4 months
f. every 6 months

SURVEY ON FASHION (teenagers)

1.What is your age range?
o 16-20
o 21-25
o 26-50

2. What is your martial status?
o Single
o Married
o Divorced

3. What is your profession or/and major in school?


4. City and state you live in? Are you in the city or suburbs?


5. What is your fashion style? You can pick only max. 3
o Goth o Feminine
o Emo o Rocker
o Hippie o Skater
o Sporty o Trendy
o Casual o Classic
o Vintage

6. Do trends have any impact on how you dress?
o Yes
o No
o I try to avoid trends

7. How much do you usually spend on clothes along?
o less then 100
o 100-200
o 300-400
o 500-1000
o 1050-more

8. What are your Top 2 favorite stores in the mall? If its a store outside the mall describe the type of clothes they sale (ex. Vintage feel shop, very punk rock)

9. What type of clothes do you prefer?
o Designer (ex. Chanel, Versace, Armani)
o Urban wear (ex. Baby Phat, Rocawear, Applebottoms)
o Vintage
o Thrift store/flea markets

10. Who is your fashion Icon?


11. Which is your favorite Fashion Magazine?
o Glamour o Elle
o InStyle o Vanity Fair
o Vogue o Bazaar
o Cosmo

12. Are you afraid to be different? (meaning do you like to dress against the trends, stand out with your own unique style)


13. Whats more important to you? Can pick up to 2
o Price o Style
o Quality o Name

14. Have you heard of the Designers Anna Sui and Betsey Johnson? If yes what do you think of there style of designer? Would you buy their clothes?



15. How often do you shop for clothes?
a. once a week
b. every 2 weeks
c. monthly
d. every 2 months
e. every 3/4 months
f. every 6 months

SURVEY ON FASHION (kids)

1. How old are you?

2. Do you love fashion?

Yes / No

3. What is your favorite color?

4. Do you know the meaning of fashion?

Yes / No

5. With whom do you go shopping?

- Parents / School / Others

6. Have you use the internet before?

Yes / No

7. Draw a cartoon in a outfit.

Survey Questions

SURVEY ON FASHION

1.What is your age range?
o 16-20
o 21-25
o 26-50

2. What is your martial status?
o Single
o Married
o Divorced

3. What is your profession or/and major in school?


4. City and state you live in? Are you in the city or suburbs?


5. What is your fashion style? You can pick only max. 3
o Goth o Feminine
o Emo o Rocker
o Hippie o Skater
o Sporty o Trendy
o Casual o Classic
o Vintage

6. Do trends have any impact on how you dress?
o Yes
o No
o I try to avoid trends

7. How much do you usually spend on clothes along?
o less then 100
o 100-200
o 300-400
o 500-1000
o 1050-more

8. What are your Top 2 favorite stores in the mall? If its a store outside the mall describe the type of clothes they sale (ex. Vintage feel shop, very punk rock)

9. What type of clothes do you prefer?
o Designer (ex. Chanel, Versace, Armani)
o Urban wear (ex. Baby Phat, Rocawear, Applebottoms)
o Vintage
o Thrift store/flea markets

10. Who is your fashion Icon?


11. Which is your favorite Fashion Magazine?
o Glamour o Elle
o InStyle o Vanity Fair
o Vogue o Bazaar
o Cosmo

12. Are you afraid to be different? (meaning do you like to dress against the trends, stand out with your own unique style)


13. Whats more important to you? Can pick up to 2
o Price o Style
o Quality o Name

14. Have you heard of the Designers Anna Sui and Betsey Johnson? If yes what do you think of there style of designer? Would you buy their clothes?



15. How often do you shop for clothes?
a. once a week
b. every 2 weeks
c. monthly
d. every 2 months
e. every 3/4 months
f. every 6 months

Precedent Studies : Screen Design Example

Examples of screen design:


Adults

Teenagers

Kids

Assignment 2 : Screen Design

For this assignment I had to create a screen design for 3 different kind of target user which is kids, teenagers and adults.

I have choose fashion as my topic. The reason for this website is for them to be update with new fashion trend nowadays. The reason I choose this topic because fashion nowadays are so many. There are many kind of genre in fashion. So by this website I hope it will help other to keep updating on fashion.

Marie Antoinette was a fashion icon back then in 16th century.

Fashion nowadays.