Kids
Based on the survey, kids of this age have limited vocabulary understanding and doesn’t know how to use the internet. They love fashion but no knowledge on fashion. They likes cartoon and superheroes in television.
| Name | Nur Aina |
| Age | 8 |
| Location | Sentul, KL |
| Hobby | Watch TV/ play games |
| Internet usage | Yes |
| Like/dislike fashion | Like |
| Knowledge on fashion | No/ little |
Teenagers
Target audience of this age range are heavy users of internet thus they have high expectation on how a website should look. Most of the teenagers find that fashion need to be update to look trendy. They prefer to surf on the internet to know the latest fashion.
| Name | Amir |
| Age | 22 |
| Location | Johor Bahru |
| Hobby | Watch movies, Internet |
| Occupation | Student majoring in design |
| Internet usage | Everyday. Serves on social, fashion and design websites. |
| Like/dislike fashion | Like |
| Knowledge on fashion | Well educated |
Adults
This group comes from the generation whereby they have limited source of entertainment (no computer and internet back then) thus most of their time is spent outdoor. As such, they enjoy shopping. Only a little number of them uses internet daily.
| Name | Mr Nordin |
| Age | 51 |
| Location | Alor Star |
| Status | Married and have kids |
| Occupation | Architect |
| Internet usage | When needed |
| Like/dislike fashion | Like |
| Knowledge on fashion | Well educated |
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