ASSIGNMENT 2 : Final Artwork

KIDS

Target audience : kids (7-9 years old)

Title : What Should We Style Today?

Idea and Concept : Interactive-Games

Artist Statement: For this artwork, I keep it simple and interactive. Suitable color chosen to attract children attention. I got the idea after a long survey about kids fashion in the internet. The button I created is simple and interactive. Once they mouse over on the button it will turns shiny. The background for this artwork I use a cartoon icon because kids love cartoon. Once they go every button available the color of the cartoon shirt, pant and shoe will also turns to new color. This interactive will attract children to play more with the button.

Audience : Kids (age between 7-9 years old)

Purpose : To attract children attention to play with all the button created. When they go on every single button, they will be fascinated to go more on the button created and they will know more on all the fashion information in this application.

Context: The context I use for this application is simple, readable and easy for children to understand.

TEENAGERS

Target audience : teenagers (19-25 years old)

Title : Get Trendy

Idea and Concept : Funky and Typography

Artist Statement: For this artwork, I used every color that is contrast and could attract teenagers attention. The color that I used is orange, black and white. This color got the value to attract teenager attention. Teenagers love to update on new trend in fashion. This application is for them to get all the new trend in fashion nowadays. I included shoes, pants and shirts icon in 3d for them to view in each icon. The concept used is funky and attractive to attract teenagers attention.

Audience : Teenagers (age between 19-25 years old)

Purpose : The purpose of this application is for teenager to update on the new trend on fashion. They will also learn some information on fashion included in this application.

Context : The context used is readable and easy to understand. The text is in serif to attract them to read all the information included in this application.

ADULTS

Target audience : adults (40-50 years old)

Title : Pull and Bear

Idea and Concept : Simple and Conceptual

Artist Statement: For this artwork, the idea is to give more information about fashion. This is because adults now wears something casual in this age. So the button used is simple and easy to be understand. They can click on every single button to view all the information provided in each button. Some description is included in every item that they click. This is easy for them to make decision on what item they want to purchase.

Audience : Adults (age between 40-50 years old)

Purpose : The purpose is for adults to get more information on fashion on their age. Button used is simple and easy to understand.

Context : Context used is readable and catchy to attract them to read and understand more on each item they click.

User's Profile Persona

Kids

Based on the survey, kids of this age have limited vocabulary understanding and doesn’t know how to use the internet. They love fashion but no knowledge on fashion. They likes cartoon and superheroes in television.

Name	Nur Aina
Age	8
Location	Sentul, KL
Hobby	Watch TV/ play games
Internet usage	Yes
Like/dislike fashion	Like
Knowledge on fashion	No/ little

Teenagers

Target audience of this age range are heavy users of internet thus they have high expectation on how a website should look. Most of the teenagers find that fashion need to be update to look trendy. They prefer to surf on the internet to know the latest fashion.

Name	Amir
Age	22
Location	Johor Bahru
Hobby	Watch movies, Internet
Occupation	Student majoring in design
Internet usage	Everyday. Serves on social, fashion and design websites.
Like/dislike fashion	Like
Knowledge on fashion	Well educated

Adults

This group comes from the generation whereby they have limited source of entertainment (no computer and internet back then) thus most of their time is spent outdoor. As such, they enjoy shopping. Only a little number of them uses internet daily.

Name	Mr Nordin
Age	51
Location	Alor Star
Status	Married and have kids
Occupation	Architect
Internet usage	When needed
Like/dislike fashion	Like
Knowledge on fashion	Well educated

Survey Questions

SURVEY ON FASHION (adults)

1.What is your age range?
o 16-20
o 21-25
o 26-50

2. What is your martial status?
o Single
o Married
o Divorced

3. What is your profession or/and major in school?


4. City and state you live in? Are you in the city or suburbs?


5. What is your fashion style? You can pick only max. 3
o Goth o Feminine
o Emo o Rocker
o Hippie o Skater
o Sporty o Trendy
o Casual o Classic
o Vintage

6. Do trends have any impact on how you dress?
o Yes
o No
o I try to avoid trends

7. How much do you usually spend on clothes along?
o less then 100
o 100-200
o 300-400
o 500-1000
o 1050-more

8. What are your Top 2 favorite stores in the mall? If its a store outside the mall describe the type of clothes they sale (ex. Vintage feel shop, very punk rock)

9. What type of clothes do you prefer?
o Designer (ex. Chanel, Versace, Armani)
o Urban wear (ex. Baby Phat, Rocawear, Applebottoms)
o Vintage
o Thrift store/flea markets

10. Who is your fashion Icon?


11. Which is your favorite Fashion Magazine?
o Glamour o Elle
o InStyle o Vanity Fair
o Vogue o Bazaar
o Cosmo

12. Are you afraid to be different? (meaning do you like to dress against the trends, stand out with your own unique style)


13. Whats more important to you? Can pick up to 2
o Price o Style
o Quality o Name

14. Have you heard of the Designers Anna Sui and Betsey Johnson? If yes what do you think of there style of designer? Would you buy their clothes?



15. How often do you shop for clothes?
a. once a week
b. every 2 weeks
c. monthly
d. every 2 months
e. every 3/4 months
f. every 6 months

SURVEY ON FASHION (teenagers)

1.What is your age range?
o 16-20
o 21-25
o 26-50

2. What is your martial status?
o Single
o Married
o Divorced

3. What is your profession or/and major in school?


4. City and state you live in? Are you in the city or suburbs?


5. What is your fashion style? You can pick only max. 3
o Goth o Feminine
o Emo o Rocker
o Hippie o Skater
o Sporty o Trendy
o Casual o Classic
o Vintage

6. Do trends have any impact on how you dress?
o Yes
o No
o I try to avoid trends

7. How much do you usually spend on clothes along?
o less then 100
o 100-200
o 300-400
o 500-1000
o 1050-more

8. What are your Top 2 favorite stores in the mall? If its a store outside the mall describe the type of clothes they sale (ex. Vintage feel shop, very punk rock)

9. What type of clothes do you prefer?
o Designer (ex. Chanel, Versace, Armani)
o Urban wear (ex. Baby Phat, Rocawear, Applebottoms)
o Vintage
o Thrift store/flea markets

10. Who is your fashion Icon?


11. Which is your favorite Fashion Magazine?
o Glamour o Elle
o InStyle o Vanity Fair
o Vogue o Bazaar
o Cosmo

12. Are you afraid to be different? (meaning do you like to dress against the trends, stand out with your own unique style)


13. Whats more important to you? Can pick up to 2
o Price o Style
o Quality o Name

14. Have you heard of the Designers Anna Sui and Betsey Johnson? If yes what do you think of there style of designer? Would you buy their clothes?



15. How often do you shop for clothes?
a. once a week
b. every 2 weeks
c. monthly
d. every 2 months
e. every 3/4 months
f. every 6 months

SURVEY ON FASHION (kids)

1. How old are you?

2. Do you love fashion?

Yes / No

3. What is your favorite color?

4. Do you know the meaning of fashion?

Yes / No

5. With whom do you go shopping?

- Parents / School / Others

6. Have you use the internet before?

Yes / No

7. Draw a cartoon in a outfit.